Updated October 2026

UK retail, ranked by what they promise

How 10 UK retail companies compare on refunds, service credits and compensation, read straight from their public terms.

Questions

Retail: quick answers

Which retail company promises customers the most?

AO.com ranks first among UK retail companies in the Promise Index, with a Promise Score of 68 out of 100 and 18 promises in its terms.

Which retail company has the most promises in its terms?

John Lewis, with 19 promises that give customers refunds, credit or compensation.

How are these companies compared?

We read each company's public terms, list every refund, credit and compensation promise, and score them. Compensation and service credits count most, and simple claims count more than ones that need forms or evidence.